Perceptions of nutritional value, sensory appeal, and price influencing customer intention to purchase frozen beef: Evidence from Indonesia
Sri Rahayu Hijrah Hati, Ina Zulianti, Adrian Achyar, Anya Safira
Topics & Concepts
AppealBusinessPerceptionMarketingValue (mathematics)Affect (linguistics)AdvertisingPsychologyCommunicationComputer scienceLawPolitical scienceNeuroscienceMachine learningCulinary Culture and TourismConsumer Behavior in Brand Consumption and IdentificationMeat and Animal Product Quality