Modelling on E-Service Quality and Green Logistics Consumer Satisfaction
Alok Jain, Pradeep Verma, Vijayshri Khedkar, P. William, Abhishek Badholia, Gurpreet Singh Chhabra
Abstract
This study examines the interplay between e-service quality, green logistics, and consumer satisfaction in the e-grocery sector. With the rapid growth of online grocery shopping, understanding the factors that drive consumer satisfaction is crucial. This paper explores how the quality of electronic services and the adoption of sustainable logistics practices influence consumer perceptions and behaviors. Using a mixed-method approach, the research assesses the impact of website functionality, delivery efficiency, and environmentally friendly practices on consumer loyalty and satisfaction. The findings highlight the significant roles of e-service quality and green logistics in enhancing consumer satisfaction, providing actionable insights for businesses to optimize their online services and logistics strategies.