Competitive targeted marketing in social networks with switching topology: Seed selection and consensus shaping
Ningning Lang, Quanbo Zha, Lin Wang
Topics & Concepts
BoomSet (abstract data type)Computer scienceNetwork topologyMarketingOpinion leadershipKey (lock)Social network (sociolinguistics)BusinessTopology (electrical circuits)Social mediaPublic relationsMathematicsComputer securityEngineeringCombinatoricsOperating systemWorld Wide WebProgramming languagePolitical scienceEnvironmental engineeringOpinion Dynamics and Social InfluenceComplex Network Analysis TechniquesEvolutionary Game Theory and Cooperation