From The Internet of Things (IoT) to The Internet of Behaviors (IoB) for Data Analysis
Imane Moustati, Noreddine Gherabi, Hakim El Massari, Mostafa Saadi
Abstract
The Internet of Behaviors (IoB), a relatively new research and development area, can be considered an ecosystem that blends technology, advanced data analysis, edge analytics, and behavioral science, and aims to aggregate, analyze and comprehend, from the standpoint of human psychology, the users’ data gathered from IoT devices and online platforms. Then, utilize this comprehension to alter or influence human behavior. In this paper, we provide an up-to-date literature review and explain the $I o B$, its primary characteristics, and its connection to IoT and the DKIW pyramid. Then, we focus on IoB key-enablers technologies, summarize the main IoB application fields and domains, and describe the challenges to be addressed by the IoB ecosystem.