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How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Parves Sultan, Ho Yin Wong, Md. Shah Azam

2021Journal of Cleaner Production242 citationsDOIOpen Access PDF

Topics & Concepts

Partial least squares regressionStructural equation modelingPsychologyStimulus (psychology)OrganismSocial psychologyFood scienceEconometricsMathematicsCognitive psychologyStatisticsChemistryPaleontologyBiologyOrganic Food and AgricultureEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification
How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model | Litcius