Litcius/Paper detail

Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy

Jooyoung Kim, Jooyoung Kim, Kyu Hyoung Lee, Jaemin Kim, Jaemin Kim

2023Journal of Business Research31 citationsDOI

Topics & Concepts

BlockchainTransparency (behavior)TrustworthinessComputer scienceDistributed ledgerIntellectual propertyTransformative learningComputer securityBusinessPsychologyPedagogyOperating systemBlockchain Technology Applications and SecuritySpam and Phishing DetectionConsumer Market Behavior and Pricing
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy | Litcius