Litcius/Paper detail

Encouraging pro-environmental behaviour through green identity labelling

Daniel Schwartz, George Loewenstein, Loreto Agüero-Gaete

2020Nature Sustainability98 citationsDOI

Topics & Concepts

LabellingProduct (mathematics)Environmentally friendlyBusinessDemographicsMarketingIdentity (music)AdvertisingGreen consumptionGreen marketingEconomicsMicroeconomicsPsychologyMathematicsProduction (economics)EcologyCriminologyGeometrySociologyBiologyDemographyAcousticsPhysicsEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification