Artificial Intelligence for Advertising and Media: Machine Learning and Neural Networks
Bibars Al Haj Bara, Nadezhda N. Pokrovskaia, Marianna Yu. Ababkova, И. А. Брусакова, Anastasia A. Korban
20222022 Conference of Russian Young Researchers in Electrical and Electronic Engineering (ElConRus)11 citationsDOI
Abstract
Artificial intelligence has came to change the way we live, interact with technology, and the world of Advertising and media is no exception. In this paper we take a look of some of the many ways artificial intelligence impacted advertisng and the benefits it gave not only to advertisers and marketers, but to conusmers as well. The paper investigates the neural networks implementation and reveals the essential technological solutions that help to achieve the purposes of market promotion through various models of interaction such as augmented reality showcases and out of home advertising.
Topics & Concepts
Artificial neural networkComputer sciencePromotion (chess)Artificial intelligenceAdvertising campaignAdvertisingBusinessPolitical sciencePoliticsLawInnovations in Education and Learning TechnologiesPersonal Information Management and User BehaviorAI in Service Interactions