Truthful yet misleading: Consumer response to ‘low fat’ food with high sugar content
Steffen Jähn, Ossama Elshiewy, Tim Döring, Yasemin Boztuğ
Topics & Concepts
Product (mathematics)HarmMarketingExtant taxonBusinessSaturated fatAdvertisingEmpirical evidenceFood scienceEconomicsPsychologyMedicineSocial psychologyBiologyPhilosophyCholesterolMathematicsEpistemologyEvolutionary biologyGeometryInternal medicineConsumer Attitudes and Food LabelingSensory Analysis and Statistical MethodsConsumer Packaging Perceptions and Trends