Litcius/Paper detail

Addressing as a gender-preferential way for suggestive selling in Chinese e-commerce live streaming discourse: A corpus-based approach

Na Yang, Zihe Wang

2022Journal of Pragmatics25 citationsDOI

Topics & Concepts

Live streamingPsychologySociologyAdvertisingComputer scienceBusinessMultimediaDigital Communication and LanguageTranslation Studies and PracticesDiscourse Analysis in Language Studies
Addressing as a gender-preferential way for suggestive selling in Chinese e-commerce live streaming discourse: A corpus-based approach | Litcius