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Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations

Jorge Alé‐Chilet, Sarah Moshary

2022Marketing Science56 citationsDOI

Abstract

We document supply responses to nutrition warning labels introduced in Chile, and we show that these responses reduced the calorie content of breakfast cereal purchases.

Topics & Concepts

BusinessFood packagingAdvertisingMarketingSupply chainIndustrial organizationFood scienceChemistryConsumer Attitudes and Food LabelingFood Waste Reduction and SustainabilityOrganic Food and Agriculture
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