Pet attachment, experiential satisfaction and experiential loyalty in medical tourism for pets
Hung‐Che Wu, Ya-Yuan Chang
Abstract
This study aims to examine the relationships between the dimensions of pet attachment, experiential satisfaction and the dimensions of experiential loyalty. The data used in this study were based on a convenience sample of 425 owners who had an act of travel of bringing their pets from their home country to France for medical treatment in one of the largest and most diverse small animal referral hospitals in France, indicating that the proposed model fitted the data. The results indicate (a) positive effects of pet identity, pet dependence, pet social bonding and experiential involvement on experiential satisfaction; and (b) a positive effect of experiential satisfaction on experiential commitment, experiential trust and experiential word-of-mouth, respectively.