Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan
Tamather Shatnawi, Muhammad Yassein Rahahle, Muhammad Turki Alshurideh, Muthnna Mohammad Khalaf Alkhawaldeh, Mazen Alzyoud, Najah Al-shanableh, Nancy S. Alajarmeh, Faraj Mazyed Faraj Aldaihani, Sulieman Ibraheem Shelash Al-Hawary, Abdullah Ibrahim Mohammad
Topics & Concepts
Viral marketingBusinessPurchasingMarketingComputer scienceWorld Wide WebSocial mediaOrganizational and Employee PerformanceCyberloafing and Workplace BehaviorTechnology Adoption and User Behaviour