Investigating effects of cognitively evoked situational context on consumer expectations and subsequent consumer satisfaction and sensory evaluation
Yeon Joo Lee, Inah Kim, Danielle van Hout, Hye-Seong Lee
Topics & Concepts
Situational ethicsPsychologyContext (archaeology)Sensory systemWine tastingAffect (linguistics)PerceptionProduct (mathematics)Product testingConsumer behaviourConsumer satisfactionCognitive psychologyApplied psychologySocial psychologyMarketingBusinessFood scienceCommunicationMathematicsWineGeometryBiologyNeuroscienceChemistryPaleontologySensory Analysis and Statistical MethodsOlfactory and Sensory Function StudiesColor perception and design