The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception

Xiaoyi Wang, Xingyi Qiu

2024Journal of Retailing and Consumer Services83 citationsDOI

Topics & Concepts

Transparency (behavior)PerceptionAgency (philosophy)Product (mathematics)MarketingBusinessPsychologyAdvertisingSociologyComputer scienceSocial scienceNeuroscienceGeometryComputer securityMathematicsPsychology of Moral and Emotional JudgmentAI in Service InteractionsEthics and Social Impacts of AI