Digitalization and Green Economy - changes of business perspectives
Narcisa Roxana Moşteanu, Alessio Faccia, Luigi Pio Leonardo Cavaliere
Abstract
In this paper, the author aims to show how new technologies, digitalization of everything and green economy approach change the business environment perspective and strategy and organization of business approach. Digitalization, digital transformation, and green economy have become the most commonly used words in the last decade, but especially in recent years. If a business wants to remain competitive on the market, delivering green products and services at the same time, they must change their management approach. The research found out that the main impediments in digital and green implementation came from the lack of knowledge and understanding of the process, wrong organizational design and culture. The present paper comes to presents a possible business model to meet the current market requirements.