A Framework for Collaborative Artificial Intelligence in Marketing
Ming‐Hui Huang, Roland T. Rust
Topics & Concepts
Complementarity (molecular biology)Marketing and artificial intelligenceHuman intelligenceMarketingFeelingKnowledge managementComputer scienceBusinessArtificial intelligencePsychologySocial psychologyIntelligent decision support systemGeneticsBiologyAI in Service InteractionsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification