How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity
Woo Bin Kim, Ho Jung Choo
Topics & Concepts
CuriosityCreativityFantasyPerceptionVirtual realityContext (archaeology)PsychologyFunction (biology)Value (mathematics)AdvertisingCognitive psychologyComputer scienceHuman–computer interactionSocial psychologyBusinessNeurosciencePaleontologyMachine learningEvolutionary biologyArtificial intelligenceBiologyVirtual Reality Applications and ImpactsPsychological and Educational Research StudiesCreativity in Education and Neuroscience