Intelligent machines as information and communication technology and their influence on sustainable marketing practices for beneficial impact on business performance: A conceptual framework
Rajat Kumar Behera, Anis ur Rehman, Md. Saiful Islam, Faraz Ahmad Abbasi, Asma Imtiaz
Topics & Concepts
BusinessConceptual frameworkKnowledge managementConceptual modelSustainable businessProcess managementMarketingEngineeringSustainabilityComputer scienceSociologyDatabaseSocial scienceBiologyEcologyE-Learning and Knowledge ManagementDigital Transformation in IndustryService and Product Innovation