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The influence of musical song and package labeling on the acceptance and purchase intention of craft and industrial beers: A case study

Solciaray Cardoso Soares Estefan de Paula, Lucas Zuim, Matheus Custódio de Paula, Michelle Florenzano Mota, Tarcísio Lima Filho, Suzana Maria Della Lúcia

2020Food Quality and Preference31 citationsDOI

Topics & Concepts

CraftTest (biology)PsychologyAdvertisingMarketingBusinessVisual artsArtBiologyPaleontologySensory Analysis and Statistical MethodsMultisensory perception and integrationOrganic Food and Agriculture
The influence of musical song and package labeling on the acceptance and purchase intention of craft and industrial beers: A case study | Litcius