Comparison of localized and foreign restaurant brands for consumer behavior prediction
Chih‐Hsing Liu, Bernard Gan, Wen‐Hwa Ko, Chih‐Ching Teng
Topics & Concepts
Willingness to payBusinessAffect (linguistics)MarketingPerceptionRisk perceptionQuality (philosophy)AdvertisingConsumer behaviourPerceived qualityPsychologyBrand awarenessEconomicsMicroeconomicsCommunicationNeurosciencePhilosophyEpistemologyCulinary Culture and TourismConsumer Behavior in Brand Consumption and IdentificationHalal products and consumer behavior