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The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Mary Khalil, Felix Septianto, Bodo Lang, Gavin Northey

2021Journal of Retailing and Consumer Services35 citationsDOIOpen Access PDF

Topics & Concepts

Framing (construction)Food wastePerceptionFraming effectConsumer awarenessMarketingComputer scienceBusinessPsychologySocial psychologyEngineeringWaste managementStructural engineeringPersuasionNeuroscienceFood Waste Reduction and SustainabilityEnvironmental Sustainability in BusinessEnvironmental Education and Sustainability
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues | Litcius