The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Maria Vernuccio, Michela Patrizi, Maja Šerić, Alberto Pastore
Topics & Concepts
PerceptionPsychologyBrand managementContext (archaeology)Brand equityBrand namesEmployer brandingAdvertisingSocial psychologyMarketingBusinessProduct managementNeurosciencePaleontologyNew product developmentBiologyAI in Service InteractionsDigital Marketing and Social MediaDigital Communication and Language