Effects of platform’s blockchain strategy on brand manufacturer’s distribution strategy in the presence of counterfeits
Jun Wang, Qian Zhang, Pengwen Hou, Qinghua Li
Topics & Concepts
BlockchainChannel (broadcasting)IncentiveBusinessSupply chainBrand namesValue (mathematics)CommerceMarketingComputer securityComputer scienceTelecommunicationsEconomicsMicroeconomicsMachine learningBlockchain Technology Applications and SecuritySupply Chain and Inventory ManagementConsumer Market Behavior and Pricing