Litcius/Paper detail

ChatGPT, AI Advertising, and Advertising Research and Education

Jisu Huh, Michelle R. Nelson, Cristel Antonia Russell

2023Journal of Advertising145 citationsDOIOpen Access PDF

Topics & Concepts

AdvertisingPsychologyAdvertising researchBusinessAI in Service InteractionsArtificial Intelligence in Healthcare and EducationEthics and Social Impacts of AI