The ability of personas: An empirical evaluation of altering incorrect preconceptions about users
Joni Salminen, Soon‐gyo Jung, Shammur Absar Chowdhury, Dianne Ramirez Robillos, Bernard J. Jansen
Topics & Concepts
PersonaEmpirical researchComputer scienceHuman–computer interactionPsychologyMathematicsStatisticsPersona Design and ApplicationsService and Product InnovationInnovative Human-Technology Interaction