Influence of expectations and emotions raised by packaging characteristics on orange juice acceptability and choice
Annu Mehta, Luca Serventi, Lokesh Kumar, Claudia Gonzalez Viejo, Sigfredo Fuentes, Damir D. Torrico
Topics & Concepts
Wine tastingOrange juicePsychologyAdvertisingSession (web analytics)Social psychologyFood scienceBusinessWineChemistrySensory Analysis and Statistical MethodsColor perception and designConsumer Packaging Perceptions and Trends