The Impact of Influencer Marketing on Brand Perception: A Study of Jordanian Customers Influenced on Social Media Platforms
Anber Abraheem Shlash Mohammad, Fatima Lahcen Yachou Aityassine, Zeid Naiel Aissa al-fugaha, Muhammad Turki Alshurideh, Nancy S. Alajarmeh, Ala’a M. Al-Momani, Najah Al-shanableh, Mazen Alzyoud, Sulieman Ibraheem Shelash Al-Hawary, Abdullah Matar Al-Adamat
Topics & Concepts
Influencer marketingBusinessPerceptionAdvertisingMarketingSocial mediaComputer sciencePsychologyMarketing managementRelationship marketingWorld Wide WebNeuroscienceOrganizational and Employee PerformanceTechnology Adoption and User BehaviourDigital Marketing and Social Media