Litcius/Paper detail

Walking the concepts: elaborating on the non-representational sensitivities of tourism experience

Minni Haanpää, José-Carlos García-Rosell, Maria Hakkarainen

2022Journal of Marketing Management12 citationsDOIOpen Access PDF

Abstract

The purpose of this study is to experience and reflect on the methodological and epistemological implications of a walking tour as a mode of presenting and disseminating marketing knowledge. We invite you to join us on a walking tour built around food, and shaped by the spatiotemporal dynamics of a Nordic city. By moving through the streets and green areas of the city, we show you how the walking tour opens up possibilities to elaborate and leverage the concept of experience through the non-representational sensitivities. During the tour, you will realise that despite the stories told, it is through embodiment, and entanglements with the materialities encountered in spaces that the tour narratives continuously evolve, co-creating knowledge and understanding of the city and the notion of experience. Finally, we will draw your attention to the walking tour as a way of presentation in relation to current academic epistemic cultures.

Topics & Concepts

NarrativeRelation (database)TourismLeverage (statistics)SociologyPresentation (obstetrics)Computer scienceGeographyArtMedicineRadiologyArchaeologyLiteratureMachine learningDatabaseCulinary Culture and TourismConsumer Behavior in Brand Consumption and IdentificationWine Industry and Tourism