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The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products: Evidence from China Tmall

Baoku Li, Yafeng Nan, Ruoxi Yao

2024Journal of Retailing and Consumer Services13 citationsDOI

Topics & Concepts

ChinaBusinessEntropy (arrow of time)AdvertisingEconometricsMarketingMathematicsGeographyQuantum mechanicsPhysicsArchaeologyAdvanced Text Analysis TechniquesDigital Marketing and Social MediaInnovation Diffusion and Forecasting
The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products: Evidence from China Tmall | Litcius