The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing

Ogechi Adeola, Olaniyi Evans, Jude N. Edeh, Isaiah Adisa

2022Palgrave studies of marketing in emerging economies28 citationsDOI

Topics & Concepts

NeuromarketingMarketingMarketing researchVirtual realityDigital marketingExtant taxonBusinessComputer scienceKnowledge managementHuman–computer interactionBiologyEvolutionary biologyVirtual Reality Applications and ImpactsAI in Service InteractionsConsumer Retail Behavior Studies