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Enhancing student acceptance of artificial intelligence-driven hybrid learning in business education: Interaction between self-efficacy, playfulness, emotional engagement, and university support

Shaofeng Wang, Zhuo Sun, Huanhuan Wang, Dong Yang, Hao Zhang

2025The International Journal of Management Education37 citationsDOI

Topics & Concepts

PsychologyEmotional intelligenceKnowledge managementApplied psychologySocial psychologyComputer scienceEducation and Learning InterventionsTechnology Adoption and User BehaviourGrit, Self-Efficacy, and Motivation
Enhancing student acceptance of artificial intelligence-driven hybrid learning in business education: Interaction between self-efficacy, playfulness, emotional engagement, and university support | Litcius