Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment
Tayyaba Saleem, Qurat‐ul‐ain Talpur, Muhammad Ishtiaq Ishaq, Ali Raza, Muhammad Junaid
Topics & Concepts
EscapismVirtual realityAdvertisingBusinessImmersive technologyPsychologyHuman–computer interactionComputer scienceSocial psychologyVirtual Reality Applications and ImpactsTechnology Adoption and User BehaviourConsumer Retail Behavior Studies