Getting started with TikTok for library marketing
Rob Stephens
Abstract
Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectations. In this column, the social media chair at Nicholls Library discusses strategies for getting started with TikTok.
Topics & Concepts
Social mediaSocial marketingWork (physics)Library scienceWorld Wide WebSocial media marketingBusinessAdvertisingSociologyPublic relationsMarketingComputer sciencePolitical scienceEngineeringMechanical engineeringWeb and Library ServicesEducational Methods and ImpactsDigital Marketing and Social Media