The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda
Rituparna Basu, Mumu Aktar, Satish Kumar
Topics & Concepts
Data scienceAnalyticsComputer scienceBusiness intelligenceData analysisMarketing and artificial intelligenceDigital marketingMarketing researchBig dataKnowledge managementArtificial intelligenceMarketingWorld Wide WebBusinessData miningIntelligent decision support systemAI in Service InteractionsDigital Marketing and Social MediaTechnology Adoption and User Behaviour