The moral repetition effect: Bad deeds seem less unethical when repeatedly encountered.
Daniel A. Effron
Abstract
. Repeated exposure to a description of a transgression reduced the negative affect that the transgression elicited, and less-negative affect meant less-harsh moral judgments. Moreover, instructing participants to base their moral judgments on reason, rather than emotion, eliminated the moral repetition effect. An alternative explanation based on perceptions of social norms received only mixed support. The results extend understanding of when and how repetition influences judgment, and they reveal a new way in which moral judgments are biased by reliance on affect. The more people who hear about a transgression, the wider moral outrage will spread; but the more times an individual hears about it, the less outraged that person may be. (PsycInfo Database Record (c) 2022 APA, all rights reserved).