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The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle

Yanli Jia, Robert S. Wyer

2021International Journal of Research in Marketing7 citationsDOI

Topics & Concepts

Product (mathematics)Control (management)MarketingOrder (exchange)Quality (philosophy)BusinessValue (mathematics)Wine tastingPosition (finance)Service (business)PsychologyAdvertisingEconomicsComputer scienceMathematicsFinanceOpticsPhilosophyPhysicsEpistemologyWineManagementMachine learningGeometryPsychology of Moral and Emotional JudgmentBehavioral Health and InterventionsPsychology of Social Influence
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