Influence of emojis on user engagement in brand-related user generated content
Eunhee (Emily) Ko, Dae Wook Kim, Gosu Kim
Topics & Concepts
Social mediaContext (archaeology)Affect (linguistics)User-generated contentSocial media marketingAdvertisingUser engagementPsychologyConsumer behaviourBrand engagementDigital marketingSocial psychologyBusinessComputer scienceWorld Wide WebCommunicationBiologyPaleontologyDigital Communication and LanguageDigital Marketing and Social MediaImpact of Technology on Adolescents