Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption
Chung‐Wha Ki, Sze Man Chong, Eugene Cheng‐Xi Aw, Magnum Lam, Christina W.Y. Wong
Topics & Concepts
AvatarPersonalizationMetaverseBusinessConsumer behaviourAdvertisingMarketingComputer scienceHuman–computer interactionVirtual realityVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and IdentificationDeath Anxiety and Social Exclusion