Litcius/Paper detail

Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions

Han Wen, Xi Yu Leung, Yathip Pongtornphurt

2020Journal of Hospitality and Tourism Management92 citationsDOI

Topics & Concepts

AdvertisingEthnic groupPerceptionPsychologySocializationConsumer behaviourSocial psychologySociologyBusinessAnthropologyNeuroscienceCulinary Culture and TourismMultisensory perception and integrationOlfactory and Sensory Function Studies
Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions | Litcius