Litcius/Paper detail

What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM

Taewoo Roh, Shufeng Xiao, Byung Il Park

2024Journal of Retailing and Consumer Services40 citationsDOI

Topics & Concepts

AffordanceFlow (mathematics)State (computer science)Computer scienceMetaverseHuman–computer interactionMechanicsPhysicsAlgorithmVirtual realityVirtual Reality Applications and ImpactsTechnology Adoption and User BehaviourInnovative Human-Technology Interaction