Travelers’ intention to adopt virtual reality: A consumer value perspective
Pankaj Vishwakarma, Srabanti Mukherjee, Biplab Datta
Topics & Concepts
TourismVirtual realityDestinationsPerspective (graphical)Value (mathematics)PsychologyImmersion (mathematics)BusinessStructural equation modelingTourist destinationsMarketingComputer scienceHuman–computer interactionGeographyMathematicsPure mathematicsArchaeologyArtificial intelligenceMachine learningVirtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification