Strategic sustainability in the construction industry: Impacts on sustainability performance and brand
Jorma Kinnunen, Minna Saunila, Juhani Ukko, Hannu Rantanen
Abstract
This study focuses on the connection between strategic sustainability and company performance. Specifically, it investigates the effects of four strategic sustainability dimensions—namely, marketing, business strategy, management, and eco-innovation—on sustainability performance and brand. The study builds on a quantitative approach with data collected via a web-based survey conducted in the construction sector in Finland. The results reveal that the higher the marketing efforts and actions, the better the sustainability performance; in addition, the higher the eco-innovation ability, the better the sustainability performance. Further, the results show that the better the eco-innovation ability the firm has, the more likely it is to have higher brand value. The study is the first to conduct a comprehensive investigation of the connection between strategic sustainability and intangible value in terms of sustainability performance and brand.