Measuring Environmental Attitudes and Behaviors
Markus Hadler, Beate Klösch, Stephan Schwarzinger, Markus Schweighart, Rebecca Wardana, David Neil Bird
Abstract
Abstract This chapter provides an overview of the theoretical approaches to environmental attitudes and behaviors. It includes a discussion of different scales and surveys used in other programs with a focus on this topic. Scales measuring general environmental behavior, just like items in surveys, tend to focus on behavioral intentions and are correlated with environmentally friendly attitudes. In contrast, emission-related behavior depends more on context and socio-demographic characteristics and is rarely asked in surveys. Gaps frequently occur between environmental attitudes and general behaviors—the value-action gap—and between environmental behaviors and the actual ecological consequences of actions—the behavior-impact gap. Finally, previous results and problems encountered in the validation of self-reports on environmental behavior are highlighted.