Litcius/Paper detail

Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective

Ruiqi Yao, Guijie Qi, Zhiqiang Wu, Hua Sun, Dongfang Sheng

2024Journal of Retailing and Consumer Services96 citationsDOI

Topics & Concepts

Perspective (graphical)PsychologyStyle (visual arts)Product (mathematics)Social mediaStereotype (UML)Task (project management)Digital nativeSocial psychologyComputer scienceWorld Wide WebEngineeringArtificial intelligenceArchaeologyHistoryGeometrySystems engineeringMathematicsAI in Service InteractionsSocial and Intergroup PsychologyDigital Marketing and Social Media
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective | Litcius