Influence of different levels of ethnocentrism of the Brazilian consumer on the choice of dulce de leche from different countries of origin
Bruna Boaretto Durço, Tatiana Colombo Pimentel, Mônica Marques Pagani, Adriano G. Cruz, Maria Carmela K.H. Duarte, Erick A. Esmerino
Topics & Concepts
EthnocentrismProduct (mathematics)Consumer ethnocentrismMarketingPurchasingBusinessPopulationQuality (philosophy)ReputationCountry of originAdvertisingPerceptionLadderingPsychologySocial psychologyPolitical scienceSociologyDemographyMathematicsGeometryEpistemologyNeuroscienceLawPhilosophySensory Analysis and Statistical MethodsCognitive and psychological constructs researchOrganic Food and Agriculture