Place branding (r)evolution: the management of the smart city’s brand

Magdalena Grębosz

2020Place Branding and Public Diplomacy28 citationsDOI

Topics & Concepts

Place brandingPublic diplomacyBrand managementSmart cityPromotion (chess)MarketingBusinessCitizen journalismCorporate brandingAdvertisingPublic relationsPoliticsPolitical scienceDiplomacyInternet privacyComputer scienceTourismInternet of ThingsLawSmart Cities and TechnologiesDigital Marketing and Social MediaHuman Mobility and Location-Based Analysis