Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising
Wai Lo, Ka Lun Benjamin Cheng
Topics & Concepts
AdvertisingVirtual realityTourismPromotion (chess)cardboardSense of presencePsychologyMarketingBusinessComputer scienceEngineeringHuman–computer interactionPolitical scienceLawMechanical engineeringPoliticsVirtual Reality Applications and ImpactsMedia Influence and HealthEvolutionary Psychology and Human Behavior