Predicting Emerging Trends on Social Media by Modeling it as Temporal Bipartite Networks
Asif Khan, Jianping Li, Naeem Ahmad, Shuchi Sethi, Amin Ul Haq, Sarosh Patel, Sabit Rahim
Abstract
The behavior of peoples' request for a post on online social media is a stochastic process that makes post's ranking highly skewed in nature. We mean peoples interest for a post can grow/decay exponentially or linearly. Considering this nature of the evolutionary peoples' interest, this paper presents a Growth-based Popularity Predictor (GPP) model for predicting and ranking the web-contents. Three different kinds of web-based real datasets namely Movielens, Facebook-wall-post and Digg are used to evaluate the performance of the proposed model. This performance is measured based on four information-retrieval metrics Area Under receiving operating Characteristic (AUC), Novelty, Precision, and Kendal's Tau. The obtained results show that the prediction performance can be further improved if the score is mapped onto a cumulative predicted item's ranking.