Partner or servant? The influence of robot role positioning on consumers’ brand evaluations
Lefa Teng, Chuluo Sun, Yifei Chen, Michael W. Lever, Lianne Foti
Topics & Concepts
Context (archaeology)BusinessRobotAdvertisingPerceptionMarketingPremiseService (business)ServantPsychologyComputer scienceArtificial intelligenceNeuroscienceBiologyPaleontologyProgramming languagePhilosophyLinguisticsAI in Service InteractionsSocial Robot Interaction and HRIPsychology of Moral and Emotional Judgment